#LessFussMoreFun stands for Confident, Uncomplicated, Low Waste Beauty
The story behind our new campaign and hashtag: #LessFussMoreFun
The Task: We wanted a # that represented us, our values and was cool enough to wear on a t-shirt! So after weeks of brainstorming, research and chatting with (many) friends and community members like you it came to us!🤔💭
Enter: #LessFussMoreFun 👋🏽😃
And yes, we put it on a t-shirt (below) and yes, we made sure it was plastic free and sustainably made in Canada from 100% organic cotton. Which, by the way is hard to find! That's why we're so excited to have collaborated with Ecologyst (more coming soon.....ehh ehhmmm..Giveaway!!) and branded this small batch of The Women's 400 Crew sweatshirts with #LessFussMoreFun.
#LessFussMoreFun represents so much to us:
OUR HEALTH:
- Spending LESS time being confused about ingredients and MORE time investing in the health of our bodies and what we put into and on them.
OUR ENVIRONMENT:
- Spending LESS time indoors getting ready and MORE time playing outside.
OUR SOUL:
- Spending LESS time worried about what others think we should be and MORE time embracing who we are!
OUR COMMUNITY:
- Spending LESS time thinking about ourselves and MORE time being of service to others!
All of these intentions allow us to celebrate ourselves, our confidence and self worth, together.
With all of this in mind new that we needed to invest in a photoshoot that represented all of these values. So, we got some smart and talented people together and did a photoshoot in Victoria BC at the Rook and Rose Loft! Full BTS details coming soon!
OUR HEALTH:
Spending LESS time being confused about ingredients and MORE time investing in the health of our bodies and what we put into and on them.
OUR ENVIRONMENT:
Spending LESS time indoors getting ready and MORE time playing outside.
OUR SOUL:
Spending LESS time worried about what others think we should be and MORE time embracing who we are!
OUR COMMUNITY:
Spending LESS time thinking about ourselves and MORE time being of service to others.
All of these intentions allow us to celebrate ourselves, our confidence and self worth, together.
To us, using real ingredients means representing our community with real people with real skin! We're not sure about you but we've seen enough filters and believe that the best skin is healthy skin and that looks different for everybody!
Our mission is to help you embrace simplicity without budging on quality by offering all natural skin, body and clean beauty products that are sustainable, vegan and made with premium ingredients all in one spot!
Who wants to spend an hour getting ready in front of the mirror each morning with a complicated 10+ step skincare routine? We sure don’t! So we’re pretty sure they're a bunch of other people out there (like us) who just want a clean beauty routine that’s sustainable, nourishing and effortless.
We love you and will continue to do everything we can to remove the FUSS so we can have more FUN, together.
Tag us in your journey’s and share what #LessFussMoreFun means to you.
We can’t wait to see it!
Xo,
The Birch Babes
