About Us
We're here to make your healthy lifestyle choices a breeze, benefiting both you and the planet!
We’re Birch Babe, a female and family led company offering a collection of 60+ award-winning, certified all natural, vegan and cruelty-free skin, body, baby and clean beauty products.
Our mission is to help people make easy lifestyle choices for the health of their bodies and the planet with products that are clean, approachable and effective.
All Birch Babe products are formulated in our lab in Ontario with sustainably sourced, EcoCert and Fairtrade ingredients and packaged low waste and plastic-free wherever possible.
In acknowledging the land on which Birch Babe operates, we recognize with respect and gratitude that we are situated on the traditional territory of the Algonquin-speaking peoples like the Cree and Ojibwa, as well Iroquoian-speaking peoples, such as the Wyandot (Huron), Erie, Oneida, and Neutral.
We honour their enduring presence on this land and express our commitment to fostering meaningful relationships, acknowledging their unique contributions, and working towards reconciliation and understanding.
We look forward being on this sustainably journey with you.
Our Products
All our products are meticulously crafted to provide customers with the assurance that what they apply to their bodies and those of their loved ones is not only safe but also tailored to meet their unique needs. This commitment extends across our entire product line, and it will continue to be a guiding principle for any new releases in the future.
We prioritize the well-being of our customers by ensuring that each product undergoes rigorous testing, adheres to the highest safety standards, and is thoughtfully formulated to cater to the diverse and specific requirements of individuals and families alike.
Your peace of mind is our top priority, and we are dedicated to delivering products that align seamlessly with your values and expectations.
Our Packaging
How it started: Founding Story
It all began with our adventurous mom's remarkable solo trek across South America, a six-month journey that unfolded six years ago. Debbie, the pioneering spirit behind Birch Babe, embarked on an awe-inspiring hike from the southern tip of Patagonia to the northern reaches of Chile. Amidst the breathtaking landscapes, she couldn't help but witness an alarming amount of waste.
While traversing Patagonia, Debbie appreciated the locals' conscientious attitude toward the environment. Already mindful of what she applied to her skin and consumed, she had grown skeptical of the skincare industry's lack of transparency and social responsibility.
The transformative experience ignited a fervor within Debbie to contribute more to both our bodies' well-being and the health of the planet. Returning home, she immediately immersed herself in crafting cleaner, more responsible skincare and body care products. What began as a personal pursuit soon extended to friends, and eventually, Birch Babe products found their way to festivals and stores nationwide.
Enter Debbie's daughters, Kelsey and Lindsay, both driven by a passion for environmental stewardship and making a positive impact. Joining forces, they transformed Birch Babe into a female and family-led company, infusing it with a commitment to authenticity, transparency, and a shared mission to foster a healthier world for generations to come.
Birch Babe can now be found in over 200+ stores across North America, on Indigo.ca, Well.ca and has been seen on CTV’s The Social and CNN.
The Team
Kelsey Irvine - Chief Executive Officer (left)
Debbie Alger - Founder & Lead Organic Skincare Formulator (centre)
Lindsay Irvine - Chief Operating Officer (right)
Together, our mother and two daughter team offers a collection of unique and diverse skills as well as an unparalleled passion for making a positive impact on the health of our bodies and the planet.
Watch The Video!
